How would you define web analytics?

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As an individual from the Board of Directors of the Web Analytics Association I would be delinquent in the event that I didn’t initially give the authority WAA affirmed definition, here it is…..
“Web Analytics is the estimation, accumulation, examination and announcing of Internet information for the reasons for comprehension and advancing Web utilization.”
Normally individuals tend to think about that in exceptionally prohibitive terms, just clickstream information you can escape Omniture or HBX or Google Analytics.
I consider Web Analytics as accumulation and investigation of any information identified with the website and the web channel. Notwithstanding clickstream it would incorporate overview information, experimentation and testing, focused insight, coordinated off site and on location information and so on and so forth. It is a considerably more extensive view to comprehend the all encompassing picture.

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